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Caesars Entertainment and Total Rewards

Updated: Aug. 15, 2018

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Horseshoe Tunica opens sports book
The Book at Horseshoe Tunica is now open.  The new facility is next to the poker room and boasts 12 large-screen TVs.  Three more screens display the various odds and bets available to bettors.  In an interview with the National Football Post, Chris McConnell, The Book's manager, said that the property will focus on regional sports and wagering on those events.  "The Book will offer an entire screen of regional proposition bets to take advantage of the casino’s location in the Southeastern Conference," he said.  However, he added, the property also will coordinate its odds with other Caesars properties nationwide.  (8/13)

Harrah's Philadelphia offers 10X multiplier to table players
Table games players at Horseshoe Casino Baltimore are eligible to receive a daily 2X Reward Credit multiplier in August.   Players need to swipe in at the designated promotional kiosk each day.  For details, click here.   (This promotion excludes poker, video poker and slots.)
Table game players at Harrah's Philadelphia will receive a 10X Reward Credit multiplier, but they first must swipe their Total Rewards card at the designated promotional kiosk any Tuesday in August and September from 6 a.m. through 5:59 a.m. the following day – a “Promotional Day.”  The Reward Credit multiplier is based on a guest’s play during a single Promotional Day.  These bonus Reward Credits do not count towards tier score or cashback, will be capped at 50,000 awarded each Promotional Day, and will be deposited into a guest’s account within five business days after the conclusion of the promotion.  Guests may participate only once per Promotional Day.

Nitro Circus to begin Vegas residency at Bally's in spring
Nitro Circus will begin a residency at
Bally’s Las Vegas next spring.  Travis Pastrana, one of the founders of Nitro, said that the event will not have much in common with other acts in the city.  “Nitro is about capturing the imagination, like Evel Knievel did so well,” he said.  “In Las Vegas, we have Cirque du Soleil and all that stuff, but Nitro is all about the stunt aspect, where you can make mistakes.  It’s not about doing things perfectly.  We have airbag landings soft enough to crash nightly, and hopefully get back up.” 
Nitro Circus began as a DVD series featuring Pastrana and others performing high-flying stunts.  In 2009, Nitro partnered with MTV to create a series that had huge ratings in more than 60 countries over two seasons.  The production is a partnership among Base Entertainment, Caesars Entertainment and Nitro Circus.  To date, Nitro has sold more than 750,000 tickets, bringing in about $70 million.  A name for the show is still in the works.  (8/12)

Hot dog! Wiener dog races set for Louisiana Downs Sept. 3
This year’s Wiener Dog Races at Harrah’s Louisiana Downs will take place Sept. 3.  Gates open at 11 a.m. and the first race begins at noon.  The championship race will begin at approximately 2 p.m.  There also will be race heats for children to participate in.  A children’s area with free admission will be set-up on the racing apron.   Face painting will be available for an additional charge.  Food trucks from across the region also will be on hand to serve local bites for purchase.

Players in Atlantic City are seeing this message when they insert
their Total Rewards card into a slot machine.

Top Caesars executives scoop up company stock
Two of Caesars Entertainment’s top executives scooped up shares of the company within days of an earnings report that sent the stock tumbling, according to filings with the Securities and Exchange Commission.  Caesars stock fell to a 52-week intraday low of $8.55 on Aug. 1 despite an upbeat report of second-quarter earnings.  (See related story below.)  Caesars Chief Executive and President Mark P. Frissora bought 100,000 shares for $955,000 Aug. 3.  He now owns two million shares directly, including unvested restricted stock units, 595,300 shares through a trust, and 1,900 shares through a daughter.  Chief Financial Officer Eric Hession bought 10,000 shares for $95,400.  He now owns 607,250 shares, including unvested restricted stock units.  (8/9)

MGM spas, salons in Las Vegas to add 20% service charge

What other spas, salons charge

Qua Baths & Spa at Caesars Palace and the Spa at the LINQ leave the gratuity discretionary, but the Spa by Mandara and its beauty salon at Paris and Planet Hollywood add a mandatory 20 percent service charge. The Wynn and Encore do not have service fees or additional charges for spa treatments.
MGM Resorts International is implementing a mandatory 20 percent service charge at all spas and salons inside the company’s Las Vegas properties.  “Our policies are based on industry standards and focus on providing superior service and an unforgettable guest experience,” Director of Corporate Media Relations Brian Ahern said.   “The spa and salon policy will help improve facilities and service, streamline interactions, and allow guests to focus even more on the experience they choose to receive.”  The policy will be in effect at all properties by the end of August.  Five properties – including Mirage and MGM Grand – tacked on the 20 percent charge a few years ago.  Five more including – Aria and Bellagio – will follow suit.   A licensed therapist with MGM told Fox5News that the company’s decision to expand the service charge will do more harm than good.   “It’s basically a money grab,” the employee – who asked to remain anonymous – said.  “It’s a questionable practice.  We’re charging extra fees on top of extra fees.  I think it will make an impact."  “When you look at Las Vegas, and what people are complaining about, it’s resort fees, parking fees and the game odds,” Director of University of Nevada, Las Vegas’ Center For Gaming Research David Schwartz said.  “Long term it may not be the best strategy, but short term, you might see a bump in revenues.”  (8/9)

This offer came in an email with the subject: “Your Attention Please: We’ve Missed You Lately! Unbelievable Offers Are Right Around The Corner.”  I’m still waiting for the “unbelievable offers” since, while $40 in free play, up to three free nights and a $40 food credit is, indeed, unbelievable, I don’t think that was the intended meaning of the subject line.  Why would I travel more than 1,300 miles – each way! – for such a ridiculous offer?

'Masters of Illusion' to close after Sept. 3 performance
"Masters of Illusion" will close after its Sept. 3 performance in the Jubilee Theater at Bally's Las Vegas.  "Inferno: The Fire Spectacular" quietly closed at Paris.  (8/6)

Two customers burned by flaming drink at Hell's Kitchen
Two customers at Caesars Palace's Gordon Ramsay Hell’s Kitchen were taken to a hospital Aug. 2 after being burned by a flaming drink.  The drink was a tiki-style cocktail called Rum Donkey.  The online menu lists the ingredients as Cruzan Single Barrel Rum, falernum, brown sugar, ginger beer and torched passion fruit.  According to a statement from Caesars Entertainment, “We stand ready to provide any assistance they may need to help them through this difficult time. . . .The particular type of specialty drink served at Hell’s Kitchen is served at the finest restaurants worldwide without incident.  But out of an abundance of caution, Hell’s Kitchen has removed the drink item at issue from the menu.”  (8/5)

Atlantic City rail line to suspend service Sept. 4
New Jersey Transit’s Atlantic City Rail Line will suspend service Sept. 4 to install federally mandated safety equipment.  Operations are expected to resume early next year.  The line carries riders from Atlantic City to Philadelphia.  In its place, service will be expanded on bus route No. 554 to and from the rail stations between Atlantic City and Lindenwold, from which the PATCO rail line carries riders into Philadelphia.  The bus line operates on a schedule similar to the rail schedule.  Atlantic City Rail Line tickets and passes with a destination or origin of Philadelphia will be discounted 25 percent and cross-honored on bus route No. 554, PATCO, River Line and special shuttle bus service.   The federal government has required U.S. railroads to install Positive Train Control, an emergency braking system, following a 2008 commuter rail crash in California that killed 25 people.  (8/5)

Caesars to be site of Official Miss America After Party
The Palladium Ballroom at Caesars Atlantic City will be the site of the Official Miss America After Party from 11 p.m. to 2 a.m. on Sept. 9.  General admission tickets are $55 (plus convenience and handling fees), and include hors d’oeuvres and a cash bar.  All guests must be 21 years or older.   Visit for more information and to purchase tickets.  (8/5)

The word is hors d’ouevres, not "hor devours" –
though if they’re “free” then they definitely will be devoured.
Oh, and there's no apostrophe in Caesars.

Harrah's Ak-Chin opens The Spa
The Spa at Harrah’s Ak-Chin is now open.  The spa has four treatment rooms including one couple's suite, and features Éminence skincare products, and ZENTS and Farmhouse Fresh for other treatments.  Reward Credits can be used to purchase treatments or products at the spa, but are redeemed at a 2:1 ratio.  For reservations call (480) 802-3340.

Does no one there proofread?  It's been corrected since I pointed it out,
but, first, it's "renowned" not "renown" and it's Farmhouse [one word] Fresh.  And what about that second [incomplete] sentence?
"Spa guests, when enjoying facials, massage [sic] and body treatments."
OK, and. . .?  [It's been completely rewritten.]

Marketing costs slashed $34 million
Caesars shares tumble on earnings news
If you’re wondering why your promotional offers from Caesars seem to have fallen off, consider this: Caesars has slashed marketing costs by $34 million.  CEO and President Mark Frissora revealed this in an Aug. 1 conference call to analysts and other interested parties.  After also announcing that the company projects third-quarter earnings to be weak, shares of Caesars Entertainment Corp. tumbled.  Caesars shares fell as much as 25 percent and were down $1.30, or 13 percent, to $9.80.  By comparison, MGM shares fell 6.7 percent to $29. 20, down $2.10; Wynn Resorts fell $6.41, or 3.8 percent, to $160.37.  Frissora blames the lower forecast partly on average room rates in Las Vegas and fewer city-wide events.  On social media last month some Las Vegas observers pointed out how low rates had fallen at some MGM properties, including the newly renovated Park MGM.  Caesars is projecting Las Vegas revenue per available room in the third quarter will grow no more than two percent.  The company, however, kept its room revenue guidance for the full year of between four and six percent, which analysts already are openly challenging.  MGM and Caesars earlier this year again raised parking rates and resort fees, sparking an outcry from many long-time and potential Las Vegas visitors.  Frissora, however, said that room rate weakness was driven by a drop in Strip events.  The T-Mobile Arena will host 29 fewer events in the third quarter compared with the same three months last year, according to Caesars.  Floyd Mayweather Jr. fought Conor McGregor last August, bringing tens of thousands of people to Las Vegas.  “In that fight alone, we generated a significant amount of revenues and profit,” Frissora said.  Frissora said Las Vegas group bookings for September and the fourth-quarter looked strong and said the July and August weakness was a “blip.”  “This is just a programming issue.  It is not that we have weakness in Vegas.  I still think Vegas is a very strong market,” adding the share price drop was a “buying opportunity.”   (8/1)

Note that there is a 10,000 tier credit limit to the 2X tier credit promotion during August in Atlantic City
(page 6 of the August 2018 Seven  Stars Insider Newsletter).
My eyesight isn't what it used to be and this was "buried," below,
in the fine print – REALLY fine print!
Also, the multiplier is only on base credits.

This promotion will be extended through September.
However, each month – August and September –
there will be a maximum of 10,000 tier credits that will be multiplied.

Forgot or lost your Total Rewards card?
At Horseshoe Baltimore and Harrah's New Orleans you can reprint your card just by using your
driver's license.  No more standing in line
at the Total Rewards Center.

Horseshoe Baltimore offers 2X RCs to table games players
Table games players at Horseshoe Casino Baltimore are eligible to receive a daily 2X Reward Credit multiplier in August.  Players need to swipe in at the designated promotional kiosk each day.  For details, click here.  (This promotion excludes poker, video poker and slots.)  (8/1)

Is Total Rewards totally oblivious to the jokes and barbs
that this promotion brings from its customers?  It is totally unrealistic,
insulting and offensive, especially to its loyal high-level players.
Some upcoming shows, events and deadlines

Arizona, Maricopa (Phoenix)
Dec. 2: Great Gift Wrap Up earning period ends, 6 p.m. PST

California, Valley Center (San Diego - North)
Dec. 2: Great Gift Wrap Up earning period ends, 6 p.m. PST

Iowa, Council Bluffs
Wednesdays:  Guests who are 55 or older qualify for a buy one, get one free buffet (with photo ID and Total Rewards card), Harrah’s

Wednesdays: Guests who are 55 or older qualify for a buy one, get one free buffet (with photo ID and Total Rewards card), Horseshoe

Louisiana, Bossier City
Sept. 3: Wiener Dog Races, Harrah's Louisiana Downs

Louisiana, New Orleans

Maryland, Baltimore
Fridays: Free salsa dancing lessons, B’more Beers (8 p.m. to midnight),

Missouri, North Kansas City
Mondays: Guests who are 50 or older qualify for a buy one, get one free lunch and/or dinner buffet (with photo ID and Total Rewards card)

Nevada, Lake Tahoe
Dec. 2: Great Gift Wrap Up earning period ends, 6 p.m. PST, Harrah's and Harveys

Nevada, Las Vegas
Aug. 23 to 26: Seven Stars Signature Event

Sept. 3: "Masters of Illusion" closes, Bally's

Sept. 4: Marilyn! The New Musical reopens, Paris

Nov. 1 to 5: Great Gift Wrap Up, Caesars Palace

Nov. 28 to Dec. 2: Great Gift Wrap Up, Bally’s

Dec. 2: Great Gift Wrap Up earning period ends, 6 p.m. PST

Dec. 19: Criss Angel's "Mindfreak" show opens, Planet Hollywood

Nevada, Laughlin
Dec. 2: Great Gift Wrap Up earning period ends, 6 p.m. PST

Nevada, Reno
Dec. 2: Great Gift Wrap Up earning period ends, 6 p.m. PST

New Jersey, Atlantic City
Through Sept. 2 (select dates): Legends In Concert, Harrah’s

Sept. 5 to 7: Miss America Competition Preliminaries, Boardwalk Hall

Sept. 9: Miss America Competition Finals, Boardwalk Hall, Caesars