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Latest news and views about
Caesars Entertainment and Caesars Rewards

Updated Feb 19, 2019

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@7StarsInsider @MrACCasino
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Becomes third largest shareholder
Icahn confirms nearly 10% stake in Caesars Entertainment
Golden Nugget casinos owner
buys 4 million CZR shares

Landry's Inc. CEO Tilman Fertitta has purchased 4 million shares – less than 1 percent – of Caesars Entertainment stock, according to a report by Bloomberg.  Fertitta owns the five Golden Nugget casinos and the Houston Rockets basketball team.  He also is chairman and sole owner of Landry's Inc., one of the largest restaurant corporations in the United States.  Last year he proposed merging his casino and restaurant empire with Caesars, but the offer was rejected.  Fertitta thinks the company is undervalued, according to the report, and he remains interested in a possible merger, but hasn’t proposed one again.  (2/19)
The Wall Street Journal is reporting that Carl Icahn has confirmed he owns 66.05 million shares of Caesars Entertainment Corp. – 9.8 percent of the shares outstanding.  This investment is enough to make him the third-largest shareholder.  A filing with the Securities and Exchange Commission showed that Icahn acquired the shares through his High River Limited Partnership, Icahn Partners L.P. and Icahn Partners Master Fund L.P. entities, between Jan. 15 and Feb. 14.  According to The Journal, Icahn plans to push Caesars into selling itself.  Reportedly, Caesars has received offers from Eldorado Resorts Inc. and Golden Nugget LLC, both of which were rejected.  Icahn believes that Caesars has desirable properties and that the outlook for Las Vegas is positive, the report continues.   He believes the company would be better managed in the hands of a rival and wants Caesars to let shareholders decide if it should be sold, rather than leave it up to the board of directors.  (2/19)




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“You write ‘tapping’ and I write ‘taping’; you write ‘comma’ and I write ‘coma’ – ‘tapping,’ ‘taping,’ ‘comma,’ ‘coma’ – let’s call the whole thing off!"
[with apologies to the Gershwin brothers]

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On a more serious note, Harrah's Kansas City promptly acknowledged its error and then went the "extra mile" by publishing information on how to support the Diabetes Research Institute.  Bravo!




Jimmy Kimmel to broadcast live from Las Vegas April 1 to 5
For the first time ABC’s Jimmy Kimmel Live! will broadcast from Las Vegas April 1 to 5.  The shows coincide with CinemaCon, the annual gathering of Hollywood studios and theater owners, this year to be held April 1 to 4 at Caesars Palace.  No word yet on where the broadcast will take place.  In related news, Kimmel also is expected to announce the opening date of his new comedy club at The LINQ Promenade.  (2/19)

Vegas Curated offers unique experiences
Caesars Entertainment has created Vegas Curated, exclusive learning experiences such as flair bartending, mixing the perfect cocktail, or a peek behind the scenes at the legendary Flamingo Hotel.  Among the choices currently available are:
  • Mixology Master Class ($80 per person) - Learn how to make the perfect party drink with the expert bar staff at The Cromwell’s Bound Las Vegas Bar.   Guests will learn how to create four of the bar’s most popular cocktails.  All materials are provided.
  • Flair Bartending ($49 per person) - Join the fun at Bird Bar in the Flamingo and learn three slick moves you’ll be able to show off at your next get-together.   You’ll also get to see the professionals and their flashy flair moves.
  • Flamingo Uncovered ($49 per person) - Take a two-hour walking tour of the Flamingo Hotel & Casino.  You’ll learn about the resort’s mob roots with Bugsy Siegel and go behind the scenes at the hotel. The tour includes with some tasty surprises!
  • Beer Tasting Experience ($42 per person) - Go on a guided tour of The LINQ’s Beer Wall and learn how to make the perfect pour while trying eight of the Wall’s top selections.
  • Lunch With The Chefs Of Giada ($189 per person) - Learn insider tips from the executive and pastry chefs at The Cromwell’s Giada.  This exclusive demonstration will cover how to prepare a four-course meal from cocktails to desserts, featuring signature dishes by Giada De Laurentiis.  A souvenir recipe booklet and apron are included.  (2/18)

Harrah's Metropolis closes due to rising Ohio River
Reminiscent of last week's closing at Horseshoe Southern Indiana, Harrah's Metropolis has closed temporarily due to rising water levels of the Ohio River.  Check the Harrah’s Metropolis website, as well as its Facebook and Twitter pages for the most up-to-date information.   (2/17)


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The new Caesars Club at the Prudential Center in Newark, N.J.,
is now open to up to 400 New Jersey Devils premium-seat ticket holders.
Adding more than 125 events to Caesars’ opportunities,
it's open to the general public for concerts.


Man dies after accidental fall at High Roller in Las Vegas
Vital Vegas reports: "[Deceased] was hanging from top of staircase (off limits to public, per reports), several in dark clothing tried to help, lost his grip, fell five stories. Did not 'fall down the stairs' as reported."
A 23-year-old man died Feb. 15 after accidentally falling down approximately 50 feet of stairs at the High Roller observation wheel in Las Vegas.   His identity was not released.  Metro Police Lt. Richard Meyers said officers believed the man fell after entering an unauthorized area on the property.  (2/17)

Tattoo Museum to open Pop Vegas at LINQ
TAPM is casting for tattooed talent to serve as “Pop Vegas Players.” Qualified individuals will be responsible for engaging and entertaining visitors. Applicants should submit photos and resumes, including three references, to Jobs@PopVegasLINQ.com.
Pop Vegas, described by its creators as a “cultural and entertainment venue,” will open at The LINQ Promenade March 12.  Its first exhibition will be the Tattoo’d America Pop Museum (TAPM), a first-ever immersive pop-up experience developed specifically for this new Las Vegas venue.  Tickets, priced at $27, are on sale online, with special preview rates available for Nevada residents for a limited time.  Following its three-month stay in Las Vegas, it will launch a multi-city tour around the United States.  TAPM is part “funhouse,” with tattoo-themed rooms featuring visual displays and interactive activities, and part “exploration,” where the global fascination with tattoo as an art form and lifestyle is examined and celebrated.  TAPM will showcase 500 works of art by 100 of the world’s best tattoo artists.   Experiences will include a live tattoo demonstration studio, where both local and visiting tattoo artists will headline.   Visitors also will have the option to receive tattoos, body painting, henna tattoos, hand marbling and temporary ink tattoos onsite.  (2/16)



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Check out my latest conversation with Craig Shacklett,
CEO and founder of URComped.
(click on photo above)



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Harrah's Philadelphia has moved its Poker Room
to the area formerly occupied by The Block.

Moves Poker Room to former Block
Harrah's Philadelphia opens first area Topgolf Swing Suite
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Harrah’s Philadelphia
has opened the area’s first Topgolf Swing Suite, an interactive sports and social gaming lounge equipped with high-tech simulator bays.  [Topgolf is in the rear of the casino, to the left of the recently relocated Poker Room (see below).]  Participants can challenge each other to a variety of virtual games, including the popular Topgolf target game, Baseball Pitching, Quarterback Challenge, Carnival Classic, Zombie Dodgeball and more.  Up to eight guests can play at once, with up to 10 guests per reservation.  To book a suite, call (484) 490-1748, or stop by to speak with a host.  Cost is $25 for 30 minutes, or $50 an hour, and the attraction is currently open Tuesday through Sunday.
  (2/15)



See Penn & Teller for free!
Get free tickets to a taping of Penn & Teller's television show, "Fool Us," at the Rio All-Suite Las Vegas Hotel & Casino.  Click here for available dates and other details.  (2/15)


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Looking for information about the 2019 Great Gift Wrap Up?
Don't depend on the Caesars Rewards website.
Clicking on "Great Gift Wrap Up" from "My Offers" takes you to a page which offers you this link: "View promotion rules here."
However, that takes you to information about the 2018 event.


Horseshoe Southern Indiana reopens after temporary closing
Horseshoe Southern Indiana has reopened after temporarily being closed due to the rising Ohio River.  (Updated 2/17)


Map quest
This map at Harrah's Lake Tahoe, supposedly, will be updated along with all the new signage required by the change from Total Rewards to Caesars Rewards.
  For example, there no longer is a Horseshoe in Cleveland, Harrah's Rincon is now Harrah's Resort Southern California, The Quad is now The LINQ, Grand Biloxi is now Harrah's Gulf Coast, Harrah's in Tunica closed in 2014, the same year Caesars sold Showboat.  And Bill's [Gamblin' Hall and Saloon] in Las Vegas?  It's gone through two name changes – sort of.  First, it was supposed to become a Gansevoort, but that deal fell through, and it's now The Cromwell.  Finally, where is Horseshoe Casino BaltimoreHarrah's Cherokee Valley River?  The two new racinos in Indiana?  (Updated 2/18)


Tahoe Chamber honors Caesars regional marketing VP
Caesars Entertainment’s Regional Vice President of Marketing Nicholas Breaux has been named one of “40 Under 40” by the Tahoe Chamber in its inaugural recognition of “the South Shore’s brightest young community leaders and business professionals.”   Breaux oversees all programming, advertising, public relations and entertainment activities at Harrah’s and Harveys Lake Tahoe, and is the driving force and creativity behind the Lake Tahoe Summer Concert Series.  The series just had its most successful summer since its inception 17 years ago.   Breaux also is a member of the Lake Tahoe Visitors Authority Board of Directors and Marketing Committee.  (2/11)


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Harrah's Joliet is running a special Monday night promotion
for select industry employees.

Caesars, Turner Sports ink exclusive agreement
Turner Sports, an industry leader in the delivery of premium sports content, has reached a first-of-its-kind agreement with Caesars Entertainment.  Caesars Palace soon will be home to a Bleacher Report-branded studio originating from inside its sports book.  The studio will be the central hub for the creation of a wide assortment of gaming-themed programming and editorial content to be regularly distributed through Bleacher Report and the B/R App.  The B/R studio is currently in development, with additional details to be unveiled in the coming months.  Bleacher Report is the No. 1 digital destination for millennial and Gen Z sports fans and is among the most influential brands in all of sports media for its ability to connect with fans at the intersection of sports and culture.  B/R reaches more than 250 million fans each month across Facebook, Instagram and Twitter.

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Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens.  Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf, along with the UEFA Champions League and UEFA Europa League.  The company also manages NCAA.com and the NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps.  Turner Sports and the NBA jointly manage NBA Digital, a collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com.  Turner Sports recently launched B/R Live, a premium live streaming sports platform that serves as the central hub for both the discovery and consumption of live sports content.  The new streaming service allows fans to find and watch their favorite sports content anywhere, anytime and on the screen of their choice.  (2/7)

Vans Warped 25 Years to kick-off first BeachFest concert
Vans Warped 25 Years will kick-off the first Atlantic City BeachFest concert June 29 and 30.  Advance sales begin Feb. 25 (register here).  The concert line-up will be announced and ticket sales begin March 1.  (2/7)

Qua Atlantic City to offer $80 spa treatments
SPA-tacular takes place  April 28 to May 3 at Caesars Atlantic City's QUA Baths & Spa. Choose any of the following services for $80 each:  Mind & Sole, Reflexology & Shirodhara, Hot Stone & Reflexology and Sugar Body Scrub.  Contact the Spa Concierge at (609) 343-2400 to book a treatment.  (2/7)


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Since when did "complimentary" mean $29?

Get Quest For Rewards credits for certain 'ineligible' outlets
Due to outlet closings or unavailability during the promotion period, 10 of the Quest For Rewards Food and Beverage Badges have been removed from the list of available badges.  In addition, Food and Beverage Badges for 25 more outlets have been removed because they are not Caesars Rewards participating outlets.  You can view that list by clicking here.  However, if you spent at least $25 at any of these non-participating outlets any time after you registered for this promotion, but before Feb. 1, 2019, please visit https://totalrewards.custhelp.com/app/ask_first to request information on how to receive a 25 tier credit bonus for those purchases.  (2/7)


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I guess this was the next logical step: The play by TR mobile app is being
updated to reflect the change from Total Rewards to Caesars Rewards.


Most Diamond Lounges being rebranded as Laurel Lounges
As part of the rebranding from Total Rewards to Caesars Rewards, most Diamond Lounges are being renamed Laurel Lounges.  For a complete list, with locations within each casino, click here.
  Most references on the Caesars Rewards website to Diamond Lounges have been changed to Laurel Lounges.  However, the individual casino pages still need work:

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The copy on the Harrah's Philadelphia site, above, obviously has been updated with the reference to Caesars Rewards, but someone there should know it's Seven Stars, not Seven Star.

Diamond and Seven Star [emphasis added] Caesars Rewards members can experience the VIP treatment in our exclusive Diamond Lounge.  Enjoy light fare and discounted premium cocktails in an intimate setting.  Cheer on your favorite sports teams on our flat screen TV’s or simply take a break from the casino action.

Also, the huge sign in front of the Diamond Lounge has been incorrect since it was installed.  It refers to the lounge as the Diamond Club.and shows a casino hotel called The Quad, which was renamed The LINQ several years ago.

Laurel became part of the Caesars vocabulary when Caesars Palace introduced its Laurel Collection – rooms in the Augustus and Octavius Towers.  The new Caesars Bluewater Dubai has a Laurel Bar described on its website as "classic, sophisticated yet contemporary."  The Laurel Bar offers signature crafted cocktails and a wide selection of premium wines and spirits.  "Soak in the panoramic views of the Arabian Gulf and enjoy a menu of cosmopolitan bites," copy on the site continues.




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So why did I get this?  I had no Signature Credits and, besides, check the date it was sent: Jan. 31 – the deadline for redeeming my non-existent credit(s).
We already get too many emails from Caesars Rewards.
We don't need more that have no value to us.


Caesars Atlantic City casinos report declines in revenue
Bally’s, Caesars and Harrah’s experienced the largest declines in casino win and total gaming revenue of the seven Atlantic City casinos operating before Hard Rock and Ocean Resort opened June 27.  The three Caesars properties also had the largest decreases in hotel occupancy.  Even before Hard Rock and Ocean opened last year, local casino analyst Anthony Marino said, “With the exception of Harrah’s, it looks like Caesars simply has lost interest in competing in Atlantic City.”  Harrah’s reported $332.9 million in total gaming revenue, which was a decline of 8.4 percent compared to 2017.  It ranked third among Atlantic City’s nine casinos.  Total gaming revenue at Caesars ($326.9 million) and Bally’s ($191.9 million) declined by 11.2 percent and 9.1 percent, respectively, in 2018, putting the properties in fourth and six place at year’s end.  According to a report in the Press of Atlantic City, some experts believe the lack of capital investment at Caesars and Bally’s, the second- and third-oldest casino properties in Atlantic City, could be part of the reason they are struggling to keep pace.   Since 2008, Caesars and Bally’s have spent a combined $176 million on capital improvements, while Harrah’s spent more than $215 million.  The investment at Harrah’s continues with the $56 million renovation and rebranding of its Harbour Tower, now called the Coastal Tower.  (2/2)
Some upcoming shows, events and deadlines

Seven Stars Renewal Events are highlighted in bold yellow type.

Illinois, Joliet
Mondays (through March 25): Industry Night (military, police, firefighters, teachers, doctors, nurses, hospital employees, paramedics), with employee ID, buy one, get one dinner at Flavors the Buffet, Harrah's

April 6: Seven Stars Renewal, Harrah's

Illinois, Metropolis
April 13: Seven Stars Renewal, Harrah's*


Indiana, Hammond
April 6: Seven Stars Renewal, Horseshoe

Iowa, Council Bluffs
Tuesdays: Guests 55 and older qualify for a buy one, get one free buffet (with photo ID and Total Rewards card), Harrah’s

April 6: Seven Stars Renewal, Harrah's and Horseshoe

Louisiana, Bossier City
April 6: Seven Stars Renewal, Horseshoe

Maryland, Baltimore
Monday to Friday: $5 sips and bites, 4 to 7 p.m., Horseshoe

Tuesdays: Military & First Responders Appreciation Day, 7 a.m. to midnight, Horseshoe

Wednesdays: Guy Fieri's Trivia Night, 7 to 9 p.m., Horseshoe

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Thursdays: Guests 55 and older can enjoy a $25 lunch special at Guy Fieri’s Baltimore Kitchen + Bar, 11 a.m. to 4 p.m., Horseshoe

Thursdays: Rockstar Karaoke at 14Forty, 9 p.m., Horseshoe

Fridays: 98 Rock’s Justin Schlegel broadcasts live, 14Forty, 8 p.m. to midnight, Horseshoe

April 12: Seven Stars Renewal (party and gift selection), Horseshoe

April 13: Seven Stars Renewal (gift selection only), Horseshoe

Mississippi, Biloxi
April 12 and 13: Seven Stars Renewal, Harrah's

April 12: Diamond Renewal Event, Harrah's

Missouri, North Kansas City
Mondays: Guests 50 and older (with proper ID and Total Rewards card) can enjoy a half-price buffet, Harrah's

March 6 (and the first Wednesday of every month): Show your military ID and Caesars Rewards card at The Buffet and dinner is $8.

Nevada, Lake Tahoe
March 1: Registration opens for Lake Tahoe Elite Seven Stars Signature Event

June 26 to 30: Seven Stars Elite Signature Event, Harrah's and Harveys

Nevada, Las Vegas
March 1: Registration opens for Las Vegas Seven Stars Signature Event

March 1: Pools open, Flamingo.

April 1 to 4: CinemaCon, Caesars Palace

April 17: James Taylor begins residency in The Colosseum, Caesars Palace

May 9 to 12: Vegas Uncork'd

May 10 and 11: Las Vegas Days, Core Arena

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OK, what happened to her face?

May 31: Christina Aguilera's The Xperience opens, Planet Hollywood

June 8: Celine Dion's final performance in The Colosseum, Caesars Palace

Aug. 22 to 25: Seven Stars Signature Event

Nevada, Laughlin
May 4: Seven Stars Renewal, Harrah's*

Nevada, Reno

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Tuesdays: Silver Circle 55+, Harrah's

New Jersey, Atlantic City
March 1: Registration opens for Atlantic City Seven Stars Signature Event

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March 3 to 8: Atlantic City Restaurant Week


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March 29 and 30: Atlantic City Beer and Music Festival, Atlantic City Convention Center

April 28 to May 3: SPA-tacular, QUA Baths & Spa, Caesars

May 30 to June 2: Seven Stars Signature Event

June 9 to 15: Miss New Jersey Pageant, Resorts Casino Hotel

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June 25 to 27: EsportsTravel Summit

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June 27 to 30: Drone Expo International, Atlantic City Convention
Center

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June 29 and 30: BeachFest Concert:  Vans Warped 25 Years

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North Carolina, Cherokee
Feb. 22 and 23: Seven Stars Renewal, Harrah's

Pennsylvania, Chester
Saturdays: Seven Stars Mixer, 5 to 6:30 p.m., Cove Steakhouse & Raw Bar, Harrah's

March 15: Diamond Day (an upgraded and themed menu in the Laurel Lounge with the chance to win free play and other prizes), 3 to 11 p.m., Harrah's

April 6: Seven Stars Renewal, Harrah's

*unconfirmed or awaiting regulatory approval